TOOLS – INSIGHT – TRAINING
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Customer Follow-up Improves With Automation
Why is customer follow-up important? It's not enough to get your customer to buy. You need to keep them buying by building a long-term relationships. One key to doing this effectively is to offer sincere, timely follow-up customer service. Through follow-up customer service you continue offering valuable content, keeping lines of communication open, communicating your appreciat [...]
Possible To Automate Content Creation?
You can automate nearly any aspect of your business. Once you get started looking at automation options, it's pretty incredible what you can do. But there's one area of marketing that's essential and usually time consuming - content creation. Can you automate content creation? Is it wise to do so? The simple answer is, "Yes." But here's a more important question: "Can [...]
7 Tips For Automating Your Email Marketing
Email marketing is an area of marketing in which automation is completely essential. You simply can't do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 essential tips for automating your email marketing for the best results possible. For most of my clients I recomm [...]
Marketing Automation First Step is Social Media
If you're ready to get started with marketing automation, the easiest place to start is with social media. It's very simple to start automating certain social media tasks, and you'll quickly see how this saves you time for more value-added activity. In fact, automation can do some tasks we human beings can't on our own. Set Your Goal Before you start considering [...]
Beware The Rise Of The Instant Expert
Beware the rise of the instant expert, typically self-proclaimed. It used to be that when we listened to someone with a microphone and a video camera, we trusted what they were saying. We believed in their research, their integrity and their reputation. We were disappointed some times, but it was a rare exception. When we read something that was published in a book we attri [...]
Tools Don’t Make The Carpenter
It's intuitive. Tools don't make the carpenter. Neither the doctor nor the musician. Nor do they make the sales person. I have had the privilege of watching my brother Paul grow into one of the premier custom interior carpenters in Colorado. He creates multi-million dollar home interiors that are the talk of Breckenridge, Vail, Aspen and more. He has spent almost 30 years le [...]
Email Is Still The Powerhouse!
Ever wonder why your inbox is always jam-packed? Simple answer is: Email works! Don’t believe me? Every credible source is telling you the same thing. The respected McKinsey & Company recently shared (italics mine) this: “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter com [...]
Mind Mapping – The Foundation to Breakout Thinking
I have observed that the vast majority of successful sales people are not linear thinkers. Personally, my best strategic and creative thinking comes in front of an empty white-board, ending up with boxes, text and arrows pointing everywhere. It simply helps me get my ideas out of my head and into a format that others can see and I can capture for future work and modification. Y [...]