URL shortener? What does that have to do with branding. Most experts will tell you to maximize your brand every opportunity you can. You have worked hard to build your personal reputation. This is solid advice for any company, and I suggest that it is equally as important to you and your personal brand. Yes you, the individual contributor, the sales person, customer service rep, accountant or any other profession. We are in a time when the ability to establish, promote and leverage your personal brand is not only possible but beneficial. A new and creative way to extend your branding is by creating and using your own custom URL shortener. Learn how in this post at Fill the Funnel.