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Category Archives for "Customer Acquisition Overview"

Customer Acquisition topics of a general nature

Social Selling Is Not For The Lazy

Somewhere along the line, with all the talk about Social Media, Social Selling, Sales 2.0 and web tools it seems that some have gotten the idea that Social Selling eliminates the hard work of selling. Axel Schultze,  CEO of XeeMe and Chairman Social Media Academy shares his definition: “Social selling is a sales technique, leveraging social media, to get and […]

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Cluetrain Manifesto Revisited

If you were involved at all in sales, marketing or development of webtools and services in 1999, you would most likely have read or at least heard about the #1 Best Seller during that time titled “The Cluetrain Manifesto-The End of Business as Usual” written by an eclectic group of collaborators consisting of Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. If not, you missed one of the most controversial and thought-provoking books of that era. Either way, you have a chance to challenge your business sense and activities once again with the newly published 10th Anniversary Edition of the same title. Here are my favorites from the original 95 Theses presented in the book.

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Pounce, Pause, Nurture or Wait?

“Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site.
Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?”

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