06.25.2009
“Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site.
Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?”
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06.23.2009
If your income depends on successfully selling a product or service, you know when changes are occuring. Communication with our customers changes. Decisions are being made by different people within the customer’s organization and the time frames begin to shift. Expectations in frequency, responsiveness and attention are all in flux. If you are in sales, you either know about these changes early on, or you are not selling much longer.
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