Category Archives for "Customer Acquisition Process"

Process and practices that enhance Customer Acquisition success

Lead Generation Tips Using Twitter and LinkedIn

Lead Generation

This broadcast features answers on how to use LinkedIn and Twitter for lead generation from Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and Jack Kosakowski who has achieved massive success using Twitter and writes about his experiences at It was live on September 22nd, 2015. Every person in business can benefit […]

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Email Addresses – How To Find Them When You Need Them

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In any given week you will need to find professional contact information for someone or a group of people within a company. You can Google them, guess them with standard deviations of an email address IF you know the name, check LinkedIn and their website. Often you will come up with nothing useful. Sales people […]

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Email – Show Respect For Current And Future Customers

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As effective as email is in growing your business, it can also be used with disastrous results.   Particularly at the beginning of the year, everyone is talking about cleaning out their email. All the spammy messages and wondering how they ever got in there in the first place. There are a few key things […]

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Quote Roller Automates Quote and Proposal Generation


Small business owners and entrepreneurs – pay attention. Sales people without a support staff, generating sales on your own out in the field – read on. I know that one of the biggest time-wasters for you is creating a proposal or quote for your products or services. This activity is the poster-child for what web […]

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Social Selling Is Not For The Lazy

Somewhere along the line, with all the talk about Social Media, Social Selling, Sales 2.0 and web tools it seems that some have gotten the idea that Social Selling eliminates the hard work of selling. Axel Schultze,  CEO of XeeMe and Chairman Social Media Academy shares his definition: “Social selling is a sales technique, leveraging social media, to get and […]

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Pounce, Pause, Nurture or Wait?

“Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site.
Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?”

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