Day 1 Twitter Recap-Sales and Marketing 2.0 Conference
Here is a transcript for all the Twitter activity for #sm20 hashtag for the first day of the conference. All re-tweets have been filtered out. The web tool used to capture and create this report is Tweetreports. A full review coming late this week.
Day packed from start to finish. Gerhard Gschwandtner & Aaron Kahlow framed the day by stating the need to have sales and marketing teams working together and then recognizing that the audience is split about 50/50 between sales and marketing for the first time. Mission accomplished Gerhard!
Peter Stewart, SVP Collaboration Technology Solutions, PGi entertained the audience with a series of entertaining videos and then introduced the attendees to a new virtual meeting web tool - iMeet. Free trial to explore on your own.
Mark Wilson, VP Corporate Marketing, Sybase, Inc. delivered an information packed presentation that had attendees asking for a copy of his presentation for the data he had provided. Here is the link to Mark’s presentation.
The rest of the day provided breakouts and general sessions that generated heavy Twitter traffic and response from attendees. Speakers and topics included:
Sales & Marketing Diagnostics: A 360 degree view from a CEO, VP Marketing & VP Sales
Panelists: Tom Kemp, CEO, Centrify
Lennard Fischer, VP Marketing – Americas, Informatica
Mike Belongie, VP Sales, Axonom
Demand Generation Tactics that Create Synergy between Sales & Marketing
Moderator: Craig Rosenberg, Vice President of Products and Services, Focus
Panelists: Brian Frank, Senior Director of WW Operations, LinkedIn
Renee Gellatly, Marketing Manager, Demand Creation at NetApp, Inc
SAP Unplugged: The Inside Story of SAP’s Sales & Marketing Transformation
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speakers: Jonathan Becher, Executive Vice President, Marketing, SAP
Chris Ball, RVP Enterprise West, SAP
Here is a video from the guys at SAP that got the crowd buzzing:
Connected Experiences: Driving Productivity in Customer Relationships
Speakers: Brad Wilson, General Manager, Microsoft Dynamics CRM
Christopher Dunagan, Global CRM Applications, Fluke Corporation/Danaher Test & Measurement Platform
Customer Acquisition: How to Effectively Leverage Sales Intelligence
Moderator: Brett Wallace, Vice President, Sales, ZoomInfo
Speaker: Alison Shaffer, Group Manager, Marketing Operations & Analytics, Cisco/Webex
Sales & Marketing Enablement: How to Empower Your Sales Team to Win
Moderator: Aaron Kahlow, CEO, Online Marketing Connect
Speakers: Costa Harbilas, Vice President, Americas Product Specialty Sales, HP Software & Solutions
Deb Westman, Director of Sales Operations, Experian Marketing Services
Secret Sauce of Sales & Marketing Alignment
Speakers: Jon Miller, VP Marketing, Marketo
Bill Binch, VP Sales and Customer Success, Marketo
Social Networking Strategies that Generate Qualified Leads and Revenue
Speaker: Anneke Seley, Founder and CEO, Phone Works, Coauthor, Sales 2.0
Sales Management Metrics 101: Best Practices for Creating a Predictable Pipeline
Moderator: Tracey Kaufman, Senior Director of Customer Experience, Cloud9 Analytics
Speaker: Chad Burmeister, VP Corporate Sales, IronKey
The ROI of Sales & Marketing 2.0
Speaker: Jim Dickie, Managing Partner, CSO Insights
Plenty of opportunities to renew friendships and start new ones at the breaks, vendor exhibits and hallways. Business is being done here, terrific conversations and learning opportunities abound. Tomorrow’s session promises more of the same.