December 6, 2009
Scott Adams Dilbert™ Comic Strip from December 6th reminded me of several of the sales managers and executives I have had the privilege of working with over these many years. This gem should bring a smile and a pucker to most everyone that considers themselves a salesmaker. Despite many pronouncements that the Cold-Call is dead, I am sad to report that it is alive and well. In spite of all the new and wonderful tools that I write and speak about, cold-calls are being made each day in every industry. You may be in Dilbert’s position yourself, having been handed a script with an offer not too unlike the one above. For that I am truly sorry.
In the long term, get me invited to speak with your sales and company leadership and I will do my best to convince them that there is a better way. In the short term, share your pain with the rest of us by providing your “cold-calling script” in the comments area below. At least we can share in each other’s misery.
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December 6, 2009
Video can tell a story that words alone cannot. This is an example of a creative message and a delivery that is memorable. I am beginning a blog series this week that will share how to take advantage of this easy to use technology to deliver high-impact messages to your intended audience. You will learn how to incorporate video into your LinkedIn Profile, your Powerpoint slides, your email and your blog or website. Video sells well in our Sales 2.0 world.
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