What Is Your Headline?

What Is Your Headline?

Newspaper headlines © forcdan - Fotolia.com

What is your headline? What is it that you want to have others know about you? It seems to be one of the most challenging questions for sales people to answer.

Your headline-that short phrase that describes you, is used extensively across social media, email signatures, business cards and more. It is usually just a few characters or words. LinkedIn provides 120 characters for this purpose. It is really not much space yet it is a very difficult space to fill up effectively.

Most of us have participated in training programs in which we are asked to create our ‘elevator pitch’. That is always a struggle because you have to fill up sixty seconds or so to deliver your message. It seems easy on the surface but when you put fingers to the keyboard to actually craft it, the brain freeze occurs.

Creating an effective headline is something you can do right now-immediately. Creating an effective headline can make a difference in your business. Maybe the most important result is that if requires you to think hard about what you want to be known for. What do you want your customers to say about you and know about you?

What makes an effective headline?

  1. Evokes an emotional response
  2. Narrowly focused
  3. Lack of buzzwords
  4. Honest
  5. Accurate
  6. Clear and concise
  7. Creative
  8. Unique

Some benefits of creating an effective personal headline:

  • When someone is recommending you and your value, your headline can give them some assistance by using the headline you have created.
  • Helps you be found more readily online by those who are looking for what your headline includes.
  • Focuses others on what you are great at.

Take action on this opportunity. Invest some time to work on your headline, and continue to tweak it from time to time. Add it everywhere you can. Listen and learn how your customers are referencing your headline. Ask your customers, your colleagues and your partner. Make note of their suggestions and then sit down and create your headline.

What is your headline? Share it here in the comments.

Miles Austin
 

Miles Austin is known around the world as "the Web Tools Guy". Leveraging an intense curiosity about how things work and how to improve results, Miles shares his latest web tool discoveries and teaches how to use these web tools to improve business success personally and as a company.

13 comments
Joel
Joel

Headline is more critical than anything underneath it. If you don't catch them with the headline, you can't expect them to read the article. Then if the article doesn't deliver on what the headline states, you lose readers too. There is a fine balance between the two.

profkrg
profkrg

A personal headline... I need to give this some thought. I bet it's just as difficult to write as content headlines.

Latest blog post: Look! Media Internships!

Rod Sloane
Rod Sloane

Sales and Marketing Alignment Speaker for Technology Companies and Conferences Worldwide

Jobscience
Jobscience

Everything is connected. Hire faster.

MZazeela
MZazeela

Great thinking Miles.

"Mail or ship anything, anywhere, any time".

Creating your own memorable brand.

Cheers,
Marc

caelanmac
caelanmac

"I Make Things Happen."

It's more of a tagline, but it describes my role as a Digital Producer and Man of Action.

milesaustin
milesaustin moderator

@Jobscience Now you're talkin'!  Hire faster-might be the best message many in the US would say is the best message they could hear other than "you're hired"!

milesaustin
milesaustin moderator

@MZazeela I really like the first line especially well. Now why don't you put this in your LinkedIn Profile in the headline area and really see the impact! Come on, you can do it. I am telling you, it will drive opportunities your way. Try it and tell us all what happens.

milesaustin
milesaustin moderator

@CAELANHUNTRESS Focused, succinct and if people you work with would agree, then it works for me. People will definitely know what to expect from you, right?

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  2. […] your headline — What do you want to be known for? What do you want your customers to say about you and know about you? An effective headline evokes an emotional response, is narrowly focused, lacks buzzwords, is honest, accurate, clear, concise, creative, unique — fillthefunnel […]