All Posts by Miles Austin

Give Your Content a Voice

Content is King! Without impactful content a sale will not happen. It is becoming more important than ever to be able to deliver your content in venues and formats that are convenient for your desired customer.

Let’s imagine that you’ve just posted a spectacular entry on your blog. Traffic is shooting through the roof, comments are streaming in, the re-tweets and Diggs are making you grin from ear to ear. How can you get your message out in additional ways to an even larger audience? I am going to introduce you to a web tool that will allow you to get your post exposed to an even larger audience than ever before. It allows you to turn readers into listeners, and transform your blog into a high quality broadcast that can vastly expand your audience reach!

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Cluetrain Manifesto Revisited

If you were involved at all in sales, marketing or development of webtools and services in 1999, you would most likely have read or at least heard about the #1 Best Seller during that time titled “The Cluetrain Manifesto-The End of Business as Usual” written by an eclectic group of collaborators consisting of Rick Levine, Christopher Locke, Doc Searls, and David Weinberger. If not, you missed one of the most controversial and thought-provoking books of that era. Either way, you have a chance to challenge your business sense and activities once again with the newly published 10th Anniversary Edition of the same title. Here are my favorites from the original 95 Theses presented in the book.

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RSS-Must Have For Sales Makers

If  I want to get a quick read on the current state of Sales 2.0 WebTools awareness of a potential client, I bring up RSS. Most often, RSS is one of those WebTools that you have heard about but are not sure what benefits you might receive from using it and even less likely to […]

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