All Posts by Miles Austin

Back At The Keyboard

Sorry for my absence from Fill the Funnel for the last many days.  Spent some time in the care of a great surgeon and nurses at Evergreen Hospital and am now getting back to work.  With the ugly weather, snow challenges and frozen pipes here in the Seattle area it turned out to be a […]

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Preparation-How And Where To Find Company Information

Key sources of information on the companies that you would like to have as a customer. The ability to conduct productive and relevant research on your selected prospect has never been as easy and as detailed as it is today. The web has turned company strategy, tactical plans, employees, locations and some amazing detail inside out. What had been available only to a select few insiders, is now obtainable by most anyone with an interest and a browser.

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Defining Purpose Is First Step In FirstCalling

Purpose. If you do not first define your purpose in making the call, you will not achieve a positive outcome. I have found an ideal way to approach this exercise is to begin with a blank notepad in front of me, and if possible, in a room with others that are involved in the same sales/marketing effort. Write down your individual answers to the following questions on your notepad:

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