Eliminate the Time Zone Confusion No Matter Where You Are

Time zone confusion has probably caused me more missed meetings, phone calls and web meetings than every other reason combined. East Coast, West Coast, Daylight Savings give me a headache. Then add in the challenge of scheduling for a worldwide audience on a webinar or conference call and it becomes almost impossible to get it […]

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Google Helpouts Not Ready for Business to Business Markets

Google’s newest initiative is a tool/service they call Helpouts by Google. It incorporates Google Hangouts, Google Voice Chat, Google Wallet and other Google tools to deliver a service to customers for free or for a fee. Still very new and requiring an invitation to participate, I was intrigued about possible ways to apply this. How […]

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Measuring Content Marketing Success

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and […]

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