Dilbert’s Cold Call Strategy

Scott Adams Dilbertâ„¢ Comic Strip from December 6th reminded me of several of the sales managers and executives I have had the privilege of working with over these many years. This gem should bring a smile and a pucker to most everyone that considers themselves a salesmaker. Despite many pronouncements that the Cold-Call is dead, I am sad to report that it is alive and well. In spite of all the new and wonderful tools that I write and speak about, cold-calls are being made each day in every industry. You may be in Dilbert’s position yourself, having been handed a script with an offer not too unlike the one above. For that I am truly sorry.

In the long term, get me invited to speak with your sales and company leadership and I will do my best to convince them that there is a better way. In the short term, share your pain with the rest of us by providing your “cold-calling script” in the comments area below. At least we can share in each other’s misery.

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Best Handheld Device of 2009 – The Power of Video Messaging

Video can tell a story that words alone cannot. This is an example of a creative message and a delivery that is memorable. I am beginning a blog series this week that will share how to take advantage of this easy to use technology to deliver high-impact messages to your intended audience. You will learn how to incorporate video into your LinkedIn Profile, your Powerpoint slides, your email and your blog or website. Video sells well in our Sales 2.0 world.

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Gist Adds Public Profiles-Another Claim Your Name Opportunity

Gist has added the ability for users to create a “public profile” that allows you to incorporate and share your strategic online presence from one screen. We have discussed the importance of “claiming your name” online, and this is another opportunity to do so.

Anyone can view your public profile, and other Gist users can create a contact using the information that you’ve published. Gist users who already have a profile for you get notified about your public profile. They can merge your published information into their existing contact for you.

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Xobni Announces Enterprise Version

Xobni as a Microsoft Outlook productivity web tool is a big success with individual users. With the announcement of Xobni Enterprise, businesses of all sizes now have the ability to deploy and manage Xobni to employees and create enterprise extensions to increase productivity and efficiency. All this is accomplished through an easy-to-use web interface providing what Xobni Enterprise refers to as the “Three C’s” to IT administrators responsible for their company’s Outlook environment.

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How Do You Look To Your Prospects?

I received an inquiry about availability to speak to an association of Purchasing professionals. Topic: “How to use web tools and social networking to research, select and manage vendors.”

I had not considered how the tools that I write about, teach and speak about could be used by those on the other side of the transaction. Many in sales are woefully ill-prepared if those they seek to serve use some of the same tools to select a vendor.
How do you look to your prospects? How do you compare with others competing for their business?

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