“Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site.
Now, how aggressively do I go after them? Do I pounce immediately? Do I pause and call shortly thereafter? Do I just nurture them? Do I wait a couple days then call?”
Customer acquisition continues to be a primary focus of most organizations. Done successfully, customer acquisition has proven to be one of the key factors in the success of an organization. If disappointing results are delivered the impact may be significant and potentially fatal.Continue reading