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Beware The Rise Of The Instant Expert

Instant Experts

Beware the rise of the instant expert, typically self-proclaimed. It used to be that when we listened to someone with a microphone and a video camera, we trusted what they were saying. We believed in their research, their integrity and their reputation. We were disappointed some times, but it was a rare exception. When we read […]

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Tools Don’t Make The Carpenter

Tools Don't Make the Carpenter

It’s intuitive. Tools don’t make the carpenter. Neither the doctor nor the musician. Nor do they make the sales person. I have had the privilege of watching my brother Paul grow into one of the premier custom interior carpenters in Colorado. He creates multi-million dollar home interiors that are the talk of Breckenridge, Vail, Aspen […]

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Email Is Still The Powerhouse!

Email is still the powerhouse

Ever wonder why your inbox is always jam-packed? Simple answer is:   Email works! Don’t believe me? Every credible source is telling you the same thing. The respected McKinsey & Company recently shared (italics mine) this: “E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and […]

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You Are Losing New Customers Before You Ever Talk To Them

Senoir Execs Smartphone Use Chart

Are you spending your sales and marketing efforts in the wrong area? Are your prospects clicking away without action? How are you delivering your messages and information to those most important to your business success? The majority of sales and marketing efforts are based on outdated thinking and assumptions that these same executives are viewing […]

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