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The Proven Best Way To Gain New Customers

Looking for the proven best way to gain new customers & grow your business? Testimonials and recommendations are the answer. Testimonials and recommendations work. Many will argue that they are THE most successful way to attract new business. Entire business models like Yelp have emerged to leverage this truth. It is a recognized fact that our customers are […]

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7 Ways to Re-purpose Your Most Effective Customer Messages.

You’ve created a masterpiece!  A magical collection of words and images that captures the essence of what you offer to your customers. It is clear, highlights the advantages of selecting you over your competition and positions you as the go-to solution in your market. It has influenced prospects to choose to do business with you. […]

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How Technology Has Changed Selling: New Tools, Old Rules

Has technology changed Selling? Do the “Rules” from years ago still apply? The impact of technology in the sales profession is profound, altering everything from strategy, tactics, process and the buyer expectaions and actions. My focus in this post is on Business-to-Business sales, though many of these apply to the consumer sales arena as well. […]

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