Category Archives for "Social Web"

Social Selling Isn’t All About Selling

Too many times the word “selling” implies talking or presenting ideas and products to a prospect/customer. It follows then that the perception of those new to the social selling concept would think that this is just tweeting and posting all about their product or service until someone responds. It that is your perception, then you […]

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Is Your Personal Name Domain Unavailable? Don’t Miss Your Chance This Time

I have been recommending for years that you “claim your name” as a domain name, specifically “yourname”.com. Posts back in  2009  and here, and then again in 2012 go into more depth about some of the benefits of owning your own name as a domain name, especially the .com version if available.  I believe so strongly […]

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The Proven Best Way To Gain New Customers

Looking for the proven best way to gain new customers & grow your business? Testimonials and recommendations are the answer. Testimonials and recommendations work. Many will argue that they are THE most successful way to attract new business. Entire business models like Yelp have emerged to leverage this truth. It is a recognized fact that our customers are […]

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7 Ways to Re-purpose Your Most Effective Customer Messages.

You’ve created a masterpiece!  A magical collection of words and images that captures the essence of what you offer to your customers. It is clear, highlights the advantages of selecting you over your competition and positions you as the go-to solution in your market. It has influenced prospects to choose to do business with you. […]

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Measuring Content Marketing Success

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and […]

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