Deliver Personalized Screencasts to Your Clients in an Instant

Custom, personalized screencasts delivered almost instantaneously to a client can help you win that next sale.  Customers value an effective, speedy response to their requests.  If you want to stand out from your competitors, one way is to deliver the information effectively and efficiently.  That is where Screenr can help.

Screenr is a web tool that creates and delivers a screencast over Twitter.  Screencasts – recording what appears on your screen and audio and sharing it with others, have been around for some time.  My primary solution for advanced screen recording, editing and packaging is Camtasia Studio (ver. 7) from TechSmith.  Screenr serves a different need that I think will prove very effective in a sales environment.

Simply put, Screenr captures whatever you have on your screen, as well as audio, and creates a Twitter post for you to send to a customer directly using Twitter’s DM capability, or to everyone that follows you with a general broadcast.

Here is a brief video explaining Screenr’s capabilities:

Key features of Screenr include:

  • Fast
  • Free
  • Simple to use
  • Web-based
  • PC or Mac
  • Displays on anything with access to Twitter/Internet

Some ways to use Screenr in your sales effort:

  1. Use Screenr to demonstrate how your web solution works.  Use a webcam to include your smiling face in the screen capture, possibly putting your face to a name for the first time.
  2. Deliver a link to website text, photo of your new product, or even a demonstration of the function of your software.  Screenr limits the length of its captures to 5 minutes or less, but you shouldn’t be sending something longer than that anyway.
  3. How about announcing a new employee to your customers with a video introduction from their screencam.
  4. Account transitions between reps could be much more effective if both the incoming and outgoing rep could be on the same message capture.

This is one of those web tools whose value will grow more evident over time and use.  Try it out and share how you are using Screenr to win new business.  Screenr.com and follow them on Twitter using @Screenr.

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