Give Your Content a Voice

Content is King!  Without impactful content a sale will not happen. It is becoming more important than ever to be able to deliver
your content in venues and formats that are convenient for your desired customer.
Let’s imagine that you’ve just posted a spectacular entry on your blog.  Traffic is shooting through the roof, comments are streaming
in, the re-tweets and Diggs are making you grin from ear to ear.  How can you get your message out in additional ways to an even
larger audience? In the serendipidity that is the web, I have come across a web tool that will allow you to get your post exposed to
an even larger audience than ever before. It allows you to turn readers into listeners, and transform your blog into a high quality
broadcast that can vastly expand your audience reach!
The web tool is Odiogo, and it converts your written content to voice.  It is a computer-generated voice, and to my surprise it is
surprisingly easy to listen to.  You have the choice to listen right from your blog, or download it to your MP3 or iTunes device for
listening at a time of your choosing.  The utility of this capability did not immediately become clear, but I am a persistent soul,
and the value and applications started to flow.
I had the opportunity to talk with Mark Kawan, CEO of Odiogo last week and he explained how Odiogo came about.
“The idea behind Odiogo came to Patrice Kawam, our CTO when he was stuck in a New York subway and said to himself, “All this time
wasted on the tube… If I only could use that time to read the hundred of news pages waiting for me on my PC…”.
From that initial observation sprang Odiogo.   Odiogo’s mission is to provide innovative ways to distribute web content for
consumption on the go, anytime, anywhere and on any device.  Odiogo allows website and blog content to be “listened to” on Mobile
Phones, iPods and computers at a time and place convenient for your customer.  Commuting to/from work, on the airplane, multi-tasking
while on your weekly sales managers conference call, on that jog around your neighborhood or on the treadmill at the gym, your
content is now readily available.
Additional ways that Odiogo might be of value to you include listening to your own content before going live, to hear how it will
“sound” in the ear of your customer. What an interesting tool to use as an aid when learning a new language. Those with visual
limitations now have access to your work.  In a sense, Odiogo is converting the web into radio.
Now the interesting part for many of you, Odiogo offers their service for free. The free service has some limitations that include:
Your posts will only be stored for 30 days.
Maximum of 20 posts or articles at a time.  When you add your 21st post, the first post falls off the back side.
No statistics for the free version.
Click on the Listen Now button at the beginning of this post.  Give it a try and leave your comments and reactions below.   Even
better, click on the Odiogo ogo on the right hand column of the blog and you can subscribe to the Audio feed of Fill the Funnel,
selecting whether to receive the feed on iTunes, Zune, Juice, Facebook, and many other services.
If you would like to learn more about Odiogo, additional services that are available, or sign up and give it a go for yourself, visit
their site here. If you install Odiogo on your site, add your URL in comments below. I will send a Starbuck’s gift card to the most
creative and effective use of this amazing web tool.

Content is King!  Without impactful content a sale will not happen.  A new customer engagement will not occur.  It is becoming more important than ever to be able to deliver your content in venues and formats that are convenient for your desired customer.

Let’s imagine that you’ve just posted a spectacular entry on your blog, or fresh new information on your website.  Traffic is shooting through the roof, comments are streaming in, the re-tweets and Diggs are making you grin from ear to ear.  How can you get your message out in additional ways to an even larger audience?  I am going to introduce you to a web tool that will allow you to achieve just that – exposure to an even larger and more diverse audience. It allows you to turn readers into listeners, and transform your blog into a high quality broadcast that can vastly expand your audience reach!

Odiogo logoThe web tool is Odiogo, and it converts your written content to voice.  It is a computer-generated voice, and to my surprise it is surprisingly easy to listen to.  You have the choice to listen right from your blog, or download it to your MP3 or iTunes device for listening at a time of your choosing.

I had the opportunity to talk with Marc Kawam, CEO of Odiogo last week and he explained how Odiogo came about:

“The idea behind Odiogo came to our CTO when he was stuck in a New York subway and said to himself,  All this time wasted on the tube… If I only could use that time to read the hundred of news pages waiting for me on my PC…  From that initial observation sprang Odiogo.   Odiogo’s mission is to provide innovative ways to distribute web content for consumption on the go, anytime, anywhere and on any device.  Odiogo allows website and blog content to be “listened to” on Mobile Phones, iPods and computers at a time and place convenient for your customer.”

Commuting to/from work, on an airplane, multi-tasking during your weekly sales manager’s call, on that jog around your neighborhood or on the treadmill at the gym, your content is now available when convenient.  Additional ways that Odiogo might be of value to you include listening to your own content before going live, to hear how it will “sound” in the ear of your customer. What an interesting tool to use as an aid when learning a new language. Those with visual limitations now have access to your work.  In a sense, Odiogo is converting the web into radio.

Best of all, Odiogo offers a version of their service for free. The free service has some limitations that include:

  • Your audio posts will only be stored for 30 days.
  • Maximum of 20 posts or articles at a time.  When you add your 21st post, the first post falls off the back side.
  • 30 – 45 minutes to convert the post after it is posted live.
  • No statistics for the free version.

Click on the Listen Now button at the beginning of this post.  Give it a try and leave your comments and reactions below.   Even better, click on the Odiogo logo on the right hand column of the blog and you can Subscribe to the Audio Feed of Fill the Funnel, selecting whether to receive the feed on iTunes, Zune, Juice, Facebook, and many other services.  Give it a try, I think you will enjoy it.

If you would like to learn more about Odiogo, additional services that are available, or sign up and give it a go for yourself, visit their site. If you install Odiogo on your site, add your URL in comments below.  I will send a Starbuck’s gift card to the most creative and effective use of this amazing web tool at the end of August.

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  • I think you’re on the right track with the audio component. But, I’m not sure that a computerized voice is the way to go. This isn’t to say that I have an easy solution.
    Are there good audio alternatives that let you do your own narration? This would be a powerful way to inject even more of your own personality into your blog. Of course, it’s also extra work.
    But, you sure made me think.

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  • I added this plug in, and it was quick and easy. It’s a great new feature. Personally I think the computerized voice is fine. I know I could create podcasts of the posts but that’s simply too much time. Now, it’s essentially done for me automatically.

    Now, to figure out how to get it up on iTunes.

    Thanks for the heads up on this one Miles!

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