How do you know how you compare to your competitors from your prospective customers view? How effective is your marketing? How do you know? A gut feeling, or what your customers are telling you? Or perhaps what your employees are telling you in their weekly reports. However you came to your conclusion of how you stack up, I will tell you that you are in for a big surprise.
That is unless you are using a competitive intelligence tool called Rival IQ.
I have yet to introduce Rival IQ to any customer that has not experienced a jaw-dropping moment in the first fifteen minutes of the meeting. It can be a bit unnerving to open up your Rival IQ dashboard for the first time and have the facts about your marketing efforts as compared to your best competitors. My challenge with this post is that I cannot due it justice within the confines of this blog. It has so much information, and provides so much insight into your competitors strengths and weaknesses that I will simply try to whet your appetite.
Rival IQ displays your organizations social metrics and content in a series of dashboards. You select five of your strongest competitors and enter their domain names. Then the automagical probes of Rival IQ go out to the web, grabbing intelligence about each company as well as yours. Within 24 hours or less, you are presented with a series of dashboards containing the truth about you and your competition.
What can you learn?
You can learn how to stand out with the social bio and web positioning review tools. Each interaction with your customers matters. Learn from your competition. Customize your positioning so that your company stands out across the social platforms. Ensure that you are consistent in your messaging and that you are delivering the message and image that you want to.
Drive Social Engagement by seeing the truth about what is working in your market. You will gain deep insight into what content is catching the attention of your customers and driving them to action. Track your content and then optimize both your tactics and strategy with the elegant analytics. A clear path to connect with more prospects will be laid out with the facts, rather than your gut or filtered feedback.
Track and manage the changes that are taking place amongst your competitors. No one likes to be surprised and Rival IQ will prevent those surprises by monitoring your market daily, watching over everything with intense detail and focus.
Look, there is so much information available via the Rival IQ dashboards that it would take a book to cover all the information and features provided. The best way to learn about the hundred plus reports, trends and details that you can gain access to is just to go check it out for yourself.
Market Landscape Example
One of over 100 reports showing the drill down details available, this one for Twitter
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One thing I can guarantee. Once you see all the information and reports available to you from within Rival IQ, you will know where you stand, what you are doing well and what you need to get to work on in all your marketing efforts.
- Start your free trial and take advantage of the special offer.
- Set up your account and check back in 24 hours later.
- If you are not in Marketing, then share this post with your Marketing leaders. Just make sure they show you what they find.
- Share what surprises you discovered when using Rival IQ in the comments below. I read every one.