Jeffrey Hayzlett: Kodak’s Successful Fight for Survival in the Digital Age
Jeffrey Hayzlett, Chief Marketing Officer and Vice President of Kodak made this presentation to the sold out audience of sales leaders and executives at the recent Sales 2.0 Conference held earlier this week in San Francisco. Whether your interest is learning how Kodak transformed from a rapidly dying dinosaur to a world leader once again, or you want to learn how have used social media sales and marketing to create some of the highest demand digital cameras and video cameras in the world, this is a must-see video.
NOTE: The video begins with a brief, comedic intro about Kodak. The quality of both video and sound improves once the intro video concludes. It is still a challenge to film a video of a video effectively. The video runs for about 52 minutes, so get comfortable. It is recommended that you click to play, then hit the pause button and let it download for several minutes…I think you will find the wait worthwhile.
Most of the 500 plus in attendance would agree that Jeffrey’s presentation was a highlight of this Sales 2.0 Conference, hosted in various locations throughout the year by Gerhard Gschwandtner, Founder and Publisher of Selling Power magazine. If you, or the executives leading your company have any doubt as to the effectiveness of social media sales and marketing, get them to watch this video.
To follow Jeffrey Hayzlett’s thoughts on Twitter, you can find him using @jeffreyhayzlett. His new book is available for pre-order now and expected in May: The Mirror Test: Is Your Business Really Breathing? (affiliate link).
Your comments, thoughts and reactions to Jeffrey’s presentation are welcome and valued…leave some.