John Jantsch Talks About The Death of Lead Magnets
We all have mentors, those whose opinions and actions we respect and consider. One of those that I have learned about marketing from over many years is John Jantsch, founder of Duct Tape Marketing. Not only have I learned from his ideas and how he approaches his business from his blog, but I also have read every one of his books, and subscribe to his podcast. I think he is that good!
John Jantsch has been called the world’s most practical small business expert for consistently delivering real-world, proven small business marketing ideas and strategies and when you listen to him, you will understand why.
Here is the recording of the conversation on Blab with John as he explains the changes he has made at DuctTapeMarketing.com in regards to content marketing.
I reached out to John after reading a recent post titled “Why I Think Lead Capture is About to Change Dramatically“. Anytime I find valid thinking on lead capture in any way, they have my attention. Lead capture is one of those core pillars of business today that I find most individuals and companies simply do not understand and execute very well, so John had my attention. Go read his thinking at the link above to understand why I was focused on learning more of his thinking and what got him to make the move that he has.
I was taken by his thinking about ‘community” and how the changes he has made within his company are expected to increase the value for each of those that he serves. My observations match his closely in this area and I have been growing uncomfortable with the traditional ‘lead magnet’ approach in which I offer you some information in exchange for your email address. I think it is an approach that both you and I have grown weary of.
Click the link to sign up for a reminder when the interview goes live on Monday. I hope to record the conversation for reference and playback later, but you know how technology goes some times. Just join live so you don’t miss John and the opportunity to ask John a question as time allows.
Here are John’s books that I highly recommend for anyone who is an entrepreneur, a business owner or an individual contributor building their own brand and future.