Measuring Content Marketing Success
Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and creates advocates.
The biggest obstacle to even more adoption is the question “How do I measure the success from these activities?”
This infographic from BrandPoint helps to communicate the why and the how pretty well. If you are in an organization that has not yet embraced this thinking, forward a link to this post for your leaders to review. It should create some further conversation.
Would love your comments on these two questions:
- Will you be stepping up your content marketing in 2014?
- Is there one area of content marketing that you want to get more active in than in the past?