How often have you pressed “publish” on your new post and done the little victory dance, only to have it turn to a fit of frustration hours later because you STILL don’t have a single comment or social media share?
It’s easy to think nobody cares, until you see a post that isn’t even any good exploding with engagement. Your content doesn’t even have a chance to be forgotten, because it’s not even seen.
This happens all the time and it’s not fair. But this isn’t about fairness.
This is happening because your headline isn’t captivating your audience to click.
Did you know five times as many people read the headline as read the body copy?
Good headlines get attention. Good headlines get clicks.
Headlines determine the success or failure of your content, more than any other factor.
Don’t worry, creating headlines is not a magical art. Success is simply determined by testing and using statistics to choose a winner. This is what some of the world’s largest, most successful websites do. Websites like Huffington Post, Upworthy, Buzzfeed, CNN and Forbes take their headlines VERY seriously because…
A good headline can make the difference between a post no one cares about and a post getting thousands of clicks, social shares and massive visitor engagement.
Thrive Headline Optimizer is the most effective, most statistically robust WordPress Plugin. It allows you to test your headlines, like the most successful sites do, on your very own website.