When you sell to big clients…
Like Nike, Amazon, Porsche, Starbucks or similar,
- You don’t talk to them about saving money.
- You don’t sell them on saving time.
- You don’t sell them on reducing their needed workforce.
- You don’t talk to them about automation of processes or other silly stuff you usually talk about.
You sell them on the vision of how you can make their customers have an experience of a lifetime when they use their products.
Think about it: