Social Media Analytics Guide

A respected colleague, Trish Bertuzzi shared a quote with me many years ago that I frequently reference in my business:

Quit wasting your time on Social Media activities that are not producing results. Get the 2015 edition of Social Media Analytics Guide & learn how to measure success on social media.

Social Media Analytics Guide

The Social Media Analytics Guide covers all six of the major social platforms commonly used by sales and marketing professionals.

Each platform is covered in detail with an overview and then step-by-step actions needed to learn the impact of your activities. Each section includes screen-shots to help you easily follow along. Whether you are active on all or only one of these platforms, you owe it to yourself to learn how to get the most out of your investment of time and effort.

Sales professionals, business owners and other social media users know that there’s a method to their madness—to discovering how to use social media, who you reach on social media, how to share your message and, most importantly, how to funnel social media followers into potential customers or clients. Making Facebook posts at random, without any given thought to your goals—and doing the same for Twitter, Instagram, Google+ and more—won’t help your business generate any audiences anytime soon.

Businesses need help; they need a tool that will tell them quickly who they currently reach with their posts and how they can reach the audiences they want. This entails everything from posting when your audience is online, to posting content your audience already likes, to knowing the age and occupations of your audience. Where do you find this information? Businesses use the Analytics and Insights software that comes with every single social media platform to form their audience, track where they come from and track where they’re going.

Here is what is covered in Social Media Analytics Guide:

Introduction: Why Social Media Can Grow Your Business …….. 4
How To Access Facebook Insights: An Overview …………………… 6
How To Access Twitter Insights: An Overview …………………….. 10
How To Access Google+ Insights: An Overview …………………… 14
How To Access LinkedIn Analytics: An Overview …………………. 16
How To Access Pinterest Analytics: An Overview ………………… 18
How To Access YouTube Analytics: An Overview ………………… 20
Conclusion: Review …………………………………………………………….. 22

Experience the advantages that social media can produce for you by understanding the analytics provided by each platform. They want you to use the tools effectively and they are exposing exactly what is and is not working.

Don’t be that person referred to at the beginning of this post. Arm yourself and become adept at using social media in the most productive way.

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