You read that right. Your social selling home base should be your blog. Your blog should become your platform from which everything you do online will originate. You owe it to yourself to take the step of carving out a personal, permanent chunk of online real estate for your self that you are in full control of.
A real blog, with your own domain name (hopefully your name) if available will serve you and your career for years to come. If you have not already purchased your own domain name, now is the time to act. If you are interested in checking to see if a domain name is available, this is the service I use to check and buy my domain names. Owning your own domain name with a .com extension will prove to be one of the smartest investments you can make in your business future.
I have been waiting for over a year for a specific premium theme to come to market and it finally was released today. It is named OptimizePress 2.0 and it is built specifically for a sales and marketing professional. Click to view a 2 minute video overview that highlights some of the core features and why I am so convinced that it will be the theme of choice for sales pro’s and one that you should strongly consider starting with or switching to.
Here are just a few of the features that are built into the theme:
- Drag N Drop Interface!
- Landing Pages
- Give Away Pages
- Social Sharing
- Built In SEO
- All Major Mailing Services Integrated
- Go To Meeting Integration
- Complete Event and Payment Integration
- New Membership Template System
- New Optin Box Forms (Place AnyWhere)
- New Fonts and Styles on Auto Pilot
There are many benefits of creating a blog for your sales and business career. Here are just a few to start your thinking.
- You control the domain name.
- You are in control of the design and content.
- You are able to feed all the social channels you desire from your posts.
- You can build and maintain your reputation within your industry.
- You can engage prospects and customers with your content.
- You can save time and improve efficiency by consolidating your online efforts in one place.
If you want to get a very good overview of what is needed to create a sales blog, John Jantsch from Duct Tape Marketing recently wrote a post titled “How to Blog and Why Every Sales Person Should“. Read it to get a high level overview of what to expect. It will be a big help.
There are many decisions that you will need to make as you begin your blogging journey and John’s post does a good job of highlighting the key areas.
I would recommend one variation and an additional point that I wish were options when I started blogging over seven years ago:
- Select a “premium” theme that is built as a sales/marketing theme. This way all of the key activities that you will want to do with your blog are already built-in.
- Choose a training course or coaching program that will take you from the basic creation through the full-blown implementation of your blog. Consider written, step-by-step guides, video training modules or live coaching or some combination of the three. Also make sure that the information is coming from an experienced sales professional that understands your needs and requirements.
- Are you blogging already?
- If not, what is holding you back?