Category Archives for "Marketing"

Measuring Content Marketing Success

Content marketing tactics such as blog posts, feature articles, optimized website copy, white papers, social media content and press releases move buyers along a specific path. Most people will agree that content marketing generates awareness of your brand, product or service; inspires consumers to engage and consider you; converts them into leads and sales; and […]

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Infographics Are Effective And Now Anyone Can Create One

Infographics are effective, popular and can make a complex topic understandable. Like the old adage “a picture is worth a thousand words“, infographics will help you deliver your message. If you are online in any way, you have seen the impact of infographics and their ability to convey a message. They are effective not only online, […]

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