Category Archives for "Marketing Automation"

Why you need bots

Bots – What Every Sales Leader Needs to Know – Now

Bots. Just the words stir up fear and controversy.  Are bots the evil empire that will take over the human race? Or are they a tremendously helpful tool that can remove the redundant, repetitive tasks that our sales and customer service teams are asked to do every day, day after day, whilst keeping them away […]

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Wasted Days and Wasted Nights

“Wasted days and wasted nights”. That is how a recent conversation started with a colleague. It immediately reminded me of the Freddie Fender song by the same name. Why do business owners and successful entrepreneurs continue to take the advice from friends and colleagues about technology and its implementation. Is it because they say, “Oh. […]

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Content Creation

Possible To Automate Content Creation?

You can automate nearly any aspect of your business. Once you get started looking at automation options, it’s pretty incredible what you can do. But there’s one area of marketing that’s essential and usually time consuming – content creation. Can you automate content creation? Is it wise to do so? The simple answer is, “Yes.” […]

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email technology

7 Tips For Automating Your Email Marketing

Email marketing is an area of marketing in which automation is completely essential. You simply can’t do email marketing effectively without some version of an autoresponder program, which automates subscriptions, list organization and message broadcasts. Here are 7 essential tips for automating your email marketing for the best results possible. For most of my clients […]

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Marketing Automation First Step is Social Media

If you’re ready to get started with marketing automation, the easiest place to start is with social media. It’s very simple to start automating certain social media tasks, and you’ll quickly see how this saves you time for more value-added activity. In fact, automation can do some tasks we human beings can’t on our own. […]

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